If you are reading this paragraph you most surely own one, two or more Automatic Watches.
The watch world has changed in recent years, with the emergence of China into the world economy and most notably into the watch world. Our business has been affected. We now have to address two different sets of customers, luxury watch owners and wannabes, or owners of fakes. I have travelled to and from China recently and I have been shocked and amazed at the proliferation of "reproductions", that is fake automatic watches. Some of these fakes are actually very good, but if you own a fake watch this is not the place to be reading about watches and or watch winders. We discuss the needs of Luxury Swiss, German and French made automatic watches, not Chinese made fakes. Fake watches should be placed on fake watch winders, like those found sold online through eBay type stores with prices of less than $50 each winder head.
Sure these cheap winders will break down, maybe even destroy your watch, (but what do you care it is a fake?) chances are the watch will break long before the winder ruins the internal mechanism or the winder stops working. These cheap winder price points makes sense for an elaborate fake that will stop working in a few months, but if you own a real automatic watch you need to worry about maintaining the watch for a life time. A good winder is a good start, but if your money is limited (wait, this is an oxymoron, if you own a real luxury automatic watch, your money is not limited, maybe your willingness to part with your money is limited, but not the actual funding ability...) you should make sure to find a good Jeweler!
Experts recommend servicing your luxury automatic watch usually every 4 or 5 years. This service is not cheap! Set up a maintenance schedule now and don't skimp on spending on maintenance. Yes, I also know many people who skip this advice and have watches that "work as good as new" but I know far more who paid dearly for not maintaining their watch and lost a valuable investment. The people who do not maintain their watch typically have inherited it and have no idea what so ever about the value of the precious piece of machinery in their desk drawer! Let me clarify this issue of a watch winder damaging a watch. Most people assume the damage is to the internal workings of the watch. Well, honestly this is not as much of a factor as people think. Why? Most automatic watches have a slip mechanism to prevent over winding of the watch.
Then how can a cheap winder damage a watch? One way is simply by over use. The winder will wind (turn) way to much and the watch will be over used. Not a totally bad thing, but not something you should do with an investment either. Orbita Watch Winders have spent considerable time and money addressing this issue of over use, and their programmable winders cost structure reflects this reality. But more subtle, and in my view far more important, is the way the watch affixes to the winder and the space allowed for the watch to turn inside the winder.
Expensive Luxury Watch Winders address these subtle issues. Finding your irreplaceable watch band scratched or stretched out of shape is not a good way to learn my advice is not simply self effacing and self enriching. "Penny wise and pound foolish" as my grandmother used to say! The proliferation of cheap Chinese and Indian made watches and watch winders have made people think they are comparing like items with a huge price difference when in fact they are comparing apples and oranges. More precisely even, they are comparing apples and fake plastic oranges! You get what you pay for and do not let yourself be seduced by the price mongers, and also I implore you keep your fine automatic Swiss watch serviced! Get thee to a good reliable Jeweler! If you know of a good Jeweler for Automatic Watches send us an email with the contact information, our clients are always asking and we are attempting to assemble a state by state, city by city database for our customers. Automatic Watch Maintenance: Jewelers Wanted!
Labels: Automatic Watches, Donald, Fakes
by: WatchCases
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