Ever wonder who leads the pack in watch sales?
Rolex, Omega and Breitling lead the pack year in and year out. Rolex takes the crown of #1 year every year and Omega does usually roughly about 1/3 of their volume, followed by Breitling doing about half the volume of Omega and about 1/6th the sales volume of Rolex. Now do not think I am saying Rolex makes the best watch, I am not. I am saying they sell the most automatic and mechanical watches! I like Rolex, but many collectors do not. Why? Well because of the numbers! Less is more in the watch collecting business! The fewer sold the more potential increase in collectible value & appreciation.
Well here are some approximate numbers for sales in the USA of Swiss Watch Brands from 2004.
1.Rolex (630,000)
2.Omega (230,000)
3.Breitling (135,000)
4.Panerai (26,000)
5.Chopard (11,000)
5.Ulysse Nardin (11,000)
7.TAG Heuer (7,000)
8.Zenith (5,000)
9.Corum (5,00)
10.Chanel (5,000)
Also rans....
11.Tiffany (3,000)
12.Mido (2,000)
12.Bulgari (2,000)
12.Paul Picot (2,000)
12.Louis Vuitton (2,000)
12.Ebel (2000)
17.Longines (1000)
18. All other brands combined were less than Longines. Big jump down in
numbers after Longines. (Though the dollar value of some of these individual watches maybexceed the dollar value for the Longines total.)
Labels: Breitling, Donald, Omega, Panerai, Rolex, Watch Factoid
by: WatchCases
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