Watch collectors understand this question. This question matters! We were sent the article link mentioned below by one of our customers, and it reflects both our own experience and that of many customers. How do you choose which watch to wear?
Basically if you collect luxury watches you are in an elite group. Most of the elite watches are little known by the general public. Many people will see your luxury watch and aside from noticing it is especially pretty or interesting have no idea of the value of the watch.
Some brands have done a great job of promoting themselves throughout the world and one such luxury brand is Rolex. Rolex watches are known and recognized all over the world. The article below discusses luxury branding and the emerging markets of Asia. They interview a Hong Kong business man who travels to China on business and wears one of his less expensive Rolex watches on such trips.
Why? Well, he feels his Chinese business counterparts will recognize his Rolex as
a status symbol and do business with this successful business man, however when he wears a more expensive and exclusive watch they assume incorrectly that he is not successful!
I had a friend share the same thing with me about his
Vacheron Constantin and his other watches. His Vacheron he wears only in exclusive circles and he wears a cheaper Tag or Rolex out and about. (By the way, he stores all his watches when not wearing them in an Orbita Watch Winder or a
Venlo Company Watch Case!)
Anyway, here is the link to this short article. I hope you find it amusing, interesting and thought provoking, maybe even disturbing, but the first paragraph is something any watch collector can relate to:
"Luxury brands target Asians' desire to show off wealth".
Keep collecting and remember the best way to protect your watch collection is to store it in a quality watch case or watch winder! Oh, and do not fall victim to the
cell phone as a source of time, watches are a classic statement of prestige and success.
Donald Geib
President WatchCases.com LLC.
Labels: Article, Rolex, VacheronConstantin
by: WatchCases
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