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Tuesday, July 1, 2008
I opened one of the local papers the other day, and came across a picture of Tiger Woods, hand to his chin, staring at the camera, with the caption, "WHAT ARE YOU MADE OF?" At first I thought, "Well, flesh and bones and organs, duh."

After having chuckled to myself about how clever I was (looking back, I really wasn't, was I?), I looked at the ad again to see what it was actually for. The reason Tiger had his hand to his chin was so he could show off his wrist, which held a lovely TAG Heuer watch.

The watch he was wearing a Link Calibre S Chronograph with perpetual retrograde calendar. I imagine in the kind of sport Tiger Woods competes in, (golf for those of you who have been hiding under a rock for the past ten years) timing is incredibly important, and you'd need the right kind of watch to help you sink that perfect putt. Can't you just hear the gentle ticking of his Link Calibre S watch as the crowd falls silent before he lines up his shot to land the ball on the green?

TAG Heuer watches also have another celebrity fan: Uma Thurman. Nothing embodies the TAG Heuer image of "strong and sexy" like Ms. Thurman. Her watch of choice is the Link Quartz Chronograph 1/10th,

http://www.tagheuer.com/the-brand/stars-tag-heuer/uma-thurman/her-watches/index.lbl?w=CJF1314.BA0580

The watch is set with beautiful diamonds around the bezel. The Link Quartz Chronograph watch comes with the option of either a steel or enamel calf leather strap, though I believe Uma prefers the steel.

A individualistic, strong watch brand for two very strong individuals. Just what are Uma Thurman and Tiger Woods made out of? My guess (besides flesh and bone ha ha) would be spunk and power, not unlike the TAG Heuer watches themselves.

Until Next Time,
J.M.

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